Taking a look at a few media trends in the digital age

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This article describes some of the most considerable changes in customer habits when it comes to consuming media.

With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the method by which individuals are getting their information is also changing. Individuals are significantly turning towards internet news sources, rather than viewing TV, to find out about existing worldly affairs. However, at the same time, due to a constant flow of knowledge, individuals are becoming overwhelmed by huge volumes of content. In reaction to this, news companies are re-engaging audiences by making short form content that is clearer and much easier to observe. These days it is common to find news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been important for providing individuals with trusted and verified news sources, in a format they can readily access.

In the last few years, with the growth of digital content, the way in which individuals take in media has shifted substantially. For several years, conventional television was the main source of household home entertainment for most people. Nevertheless, ever since the advancement of streaming platforms, many viewers are averting from scheduled tv, particularly among younger people. Rather, international media content analysis shows that more individuals are purchasing subscriptions to streaming services, which strongly affirms the shift in audience intake habits. These options are popular for enabling individuals to view the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would identify the popularity of streaming platforms as a popular media consumption habit among viewers today. These modifications demonstrate the move towards user-controlled viewing interests in the marketplace.

In the current digital age, smart phones have come to be one of the most commonplace tools that individuals are using to watch videos and gain access to website media. These days, many social media channels are offering endless feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a collection of personalised content and react immediately, making these videos a lot more appealing and addictive than standard media. Short form videos are also being used more often for news and instructional purposes, not just for entertainment. Consequently, this trend is evolving the way individuals are proactively looking for and counting on to get info, in a quicker, shorter and more visual format.

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